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TORONTO, December 16, 2024 - Property.ca Inc. Brokerage (Property.ca) is thrilled to announce the launch of The Boulevard Branch (the branch), its newest boutique office in Toronto’s Little Italy neighbourhood. As of November 28, 2024, the branch has seamlessly integrated into Property.ca, meeting all Toronto Regional Real Estate Board (TRREB) and Real Estate Council of Ontario (RECO) compliance requirements.

"The launch of The Boulevard Branch is an exciting milestone as we continue to expand our footprint across the Greater Toronto Area," said Blair Anderson, Broker of Record and VP of Operations for Property.ca Inc. Brokerage. "This reflects our industry-leading offering, and we look forward to continuing to grow in collaboration with our newest and legacy agents.”

Jeff Benoliel, General Manager for Property.ca Inc. Brokerage, played a key role in identifying this opportunity as part of the brokerage’s broader growth strategy. Benoliel’s focus is onboarding teams that align with Property.ca’s commitment to client service and market leadership. This has been critical to driving the brokerage’s expansion and ensuring its continued success in competitive markets.

“It was clear from the outset that this was a unique opportunity,” said Benoliel. “The Boulevard Branch’s expertise and proven success align with our vision, making them a perfect fit for our brokerage. We are thrilled to welcome them.”

The Boulevard Branch is led by acclaimed real estate professionals Leonard Fridman and Vicky Tal. Together, they bring a combined 52 years of industry expertise and a decade’s worth of experience in branch management. Fridman, a top one per cent nationally-ranked agent, boasts an impressive career record of over $1 billion in sales. Tal, well known in the region for selling luxury homes, specializes in providing exclusivity and privacy to high-profile clientele by trading real estate off market.

"The exposure to key listings is just one of the reasons why joining Property.ca was an easy choice for our team,” said Fridman. “Property.ca’s unparalleled lead generation, cutting-edge technology and data-rich insights, positions us for exponential growth in Toronto’s competitive market," said Tal.

In 2024 alone, Property.ca welcomed 122 new agents, growing its roster to over 300 – a significant increase from 50 agents at its inception in 2014. Since May 2024, the brokerage’s agent base has grown by 31 per cent – the largest percentage increase among TRREB brokerages.

With additional integrations in the pipeline for next year, Property.ca is on track to reach 500 agents within 2025, cementing its status as a national leader and employer of choice in Canadian real estate.

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