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Our Leadership

Meet the team

Meet the team of big thinkers, doers and innovators that is enabling us to change the real estate game to serve our customers better and better.

Hirad Roshandel

Hirad Roshandel

SVP of Technology. Game changer. Ice cream fanatic.

Hirad leads the team of engineers that builds our products – everything from our robust real estate search engines to the digital tools that help our brokerage and our agents succeed. He’s laser-focused on 3 things: excellence, innovation, and introducing products and features that are changing the industry.

Hirad pushes boundaries every day to enable us to offer things our competitors can’t. That’s why he’s chosen to work here: he says Property.ca Inc. is a place where he’s encouraged to be innovative, to think big, and to do things that make a real impact on our customers and agents. He thrives on that freedom, delivering solutions that create incredible experiences – and position the brokerage as a leader in our space.

Jeff Benoliel

Jeff Benoliel

Head of Sales. Broker of Record. Car buff.

Jeff has been in the biz for decades, with tons of experience in real estate, luxury sales and marketing. He is the co-founding partner of our top-selling Vaughan and North York locations, where he developed highly effective sales systems and processes with an unparalleled dedication to customer service. Those systems are now in use company-wide, and Jeff’s vision and strategy are now driving the brokerage to exciting new heights.

Jeff’s client list is a who’s who of the sports and entertainment world – he has worked with Leafs, Raptors, even Hollywood celebs. As a real estate investor himself, he has deep knowledge and a lot of passion for building wealth through real estate.

Brittney Anyon

Brittney Anyon

VP, Brokerage Operations & People. People person. Travel enthusiast.

Without Britt, our brokerage would pretty much grind to a halt. She manages brokerage operations, front desk, agent support, and office operations, and she’s everyone's go-to when they have questions. (She tends to have all the answers, and if she doesn't, she knows exactly who does.)

People are what make Britt tick. Employee engagement is her jam - not only does she run HR operations, but she's also a planner extraordinaire for staff socials, summer barbecues and our famous (or infamous, depends who you ask) annual Halloween bash.

Josh Benoliel

Josh Benoliel

VP of Sales. Sports enthusiast. Proud dad.

Buying and selling property is in Josh’s DNA. He started out as a real estate investor, buying and flipping homes. That experience opened his eyes to the potential of becoming an agent – and he hasn’t looked back since. Smart, driven and highly entrepreneurial, he tackles every day as a new challenge.

Josh heads up sales for all of Property.ca and is a managing partner of our successful Vaughan and North York offices. He loves helping agents succeed, sharing his knowledge and supporting them with proven training systems and methodologies. When you meet Josh, you see right away that he’s a straight shooter: what you see is always what you get. And what you get is an experienced pro who is moving our agents – and our company – forward.

Brendon Cowans

Brendon Cowans

VP of Business Development. Relationship builder. Secret Aussie.

Brendon connects people, fosters relationships and keeps our brokerage moving forward. He monitors industry trends, analyzes the competitive landscape and has his ear to the ground. And he acts as the voice of our agents, liaising between them and our tech and marketing teams to ensure their ideas and perspectives are heard and their needs are met so they can help their clients succeed.

A top performer who has been with the brokerage since its early days, Brendon is a driven REALTOR® and savvy investor who prides himself on creating great experiences for his clients and colleagues.

Tony Hasamataj

Tony Hasamataj

Sr. Director, Product & Project Management. Process guy. Kickboxer.

Tony ensures all the IT work we do is captured, properly documented, prioritized, and fed to development teams in a way that's easy to understand. He works on everything from new strategic ideas for enhancingthe customer experience to infrastructure improvements that make technology work smarter.

He’s an organized guy who thrives on having a plan. For him, being prepared is a way of seeing into the future – knowing what's coming doesn't just help the brokerage prepare for change, but gives us the foundation to drive it.

Christine Worrall

Christine Worrall

Director of Marketing. Storyteller. Entrepreneurial thinker.

Christine leads the brokerage marketing team to support both our REALTORS® and the Property.ca Inc. brand. Heading up everything from campaigns to lead nurturing to content, she’s all about ensuring our brokerage and our agents are 100% set up for success.

Christine is organized, enthusiastic and loves the challenge of pulling together many moving parts to bring a marketing project together. Whether she’s spearheading best-in-class marketing materials agents need to serve their clients or getting great rankings on Google, she’s here to make sure the right message reaches the right audience at the right time, every time.

Alex Tassone

Alex Tassone

Senior Manager, Finance. Numbers whiz. Reality show fan.

Alex joined the brokerage way back in 2012, starting in an admin role right out of school and working her way up to “whiz in charge of all things finance.” From deals processing to tax filing, accounts receivable to financial reporting, she loves a good number-crunching session.

Diligent, detail-oriented, and a self-professed perfectionist, she takes great satisfaction in a job done right. Real estate is a passion for her, too – Alex loves following the market, getting to know different parts of Toronto, and watching the city and its amazing neighbourhoods change and evolve.